The Small Business Crisis Kit

Built for the bad day.

A fire, a flood, a cyberattack, your key person off sick. This kit gives you a complete, ready-to-use plan for the day everything stops, and you can fill it in yourself in about a day. No jargon. No consultants.

Buy the kit for €49

One payment. Instant download of 10 fillable PDF documents. 14-day money-back guarantee.

When something goes wrong, the first hour decides the rest.

Most small businesses have no plan for it. The kit gives you a one-page checklist that tells whoever is there exactly what to do, in order.

  1. 0–5 minMake everyone safe
  2. 5–15 minTake control
  3. 15–30 minFind out what’s happened
  4. 30–45 minTell people and protect the business
  5. 45–60 minDecide what happens next

After the first hour, your continuity plan takes over: what you restart first, where you work from, and who tells your staff, customers, suppliers and insurer.

Ten documents. One working plan.

Each document tells you what to write, gives you examples, and keeps things short. Most are fillable PDFs: type on screen, or print and write by hand.

  1. 01

    Quick Start Guide

    How to use the kit, and your plan for the day.

    15 min
  2. 02

    Business Impact Analysis

    Find what matters most and how long you could survive without it.

    60–90 min
  3. 03

    Risk Register

    Twenty common small business risks, pre-filled, with simple scoring.

    45 min
  4. 04

    Business Continuity Plan

    Your short, fill-in-the-blanks plan for keeping the business running.

    90 min
  5. 05

    Crisis Response Plan

    Who’s in charge, three levels of seriousness, and the First Hour Checklist.

    45 min
  6. 06

    Emergency Contact Sheet

    Every number you’ll need, on one page.

    30 min
  7. 07

    Crisis Communications Templates

    Twelve ready-to-adapt messages for staff, customers, suppliers, your insurer and the media.

    30 min
  8. 08

    Scenario Action Cards

    Fourteen one-page cards: fire, flood, cyberattack, data breach, power cut and more.

    20 min
  9. 09

    Tabletop Exercise Pack

    Two ready-made scenarios to test your plan with your team in an hour.

    60 min
  10. 10

    Recovery Checklist & Review

    Get back to normal, and learn from what happened.

    Keep ready

Every document links to the others, so your contacts, priorities and roles stay consistent across the whole plan.

From nothing to a working plan in a day.

You don’t need any experience in risk or continuity planning. Block out one working day, or two half days, and work through the kit in order.

Morning

  • Fill in your emergency contacts
  • Work out what matters most
  • Score your risks

Afternoon

  • Write your continuity plan
  • Set out your first-hour response
  • Adapt your messages and action cards

Within 30 days

  • Run a one-hour exercise with your team
  • Fix the gaps it finds
  • Set your six-monthly review

See what you’re getting.

Real pages from the kit. Clear, printable, and written in plain English.

Who it’s for

Owners and managers of small businesses, from sole traders to teams of around 50 people. Shops, trades, cafés, clinics, workshops, offices and agencies.

If people depend on your business being open, this kit is for you.

Written in Ireland, for small businesses anywhere in the world.

Who made it

Crisis Kits was set up by Wayne Farrell, who has spent more than 20 years managing operational risk, business continuity and crisis preparedness where failure wasn’t an option.

  • Operational risk and crisis preparedness for national defence
  • Risk programmes for moving air traffic control to two new international airports
  • Airline compliance, and experience as a commercial pilot

The lesson from all of it is simple: the organisations that cope best on the bad day thought it through in advance, kept it simple, and made sure their people knew what to do.

Read Wayne’s Substack, Built for the bad day

Questions

Do I need any experience?

No. Each document explains what to do in plain English and includes examples. If you know your own business, you have what you need.

How long does it take?

About one working day, or two half days, to complete your plan. Then an hour with your team within 30 days to test it, and a short review every six months.

What exactly do I get?

An instant download of 10 PDF documents. Most are fillable, so you can type straight into them. For the best results, open them in the free Adobe Acrobat Reader. You can also print them and write by hand.

Can I use it outside Ireland?

Yes. The kit works for small businesses anywhere in the world. It refers to the emergency number 112, which works across Europe and from mobile phones in many other countries. If your local emergency number is different, simply write it on your Emergency Contact Sheet. Where the kit mentions regulators such as the data protection authority, use the equivalent body in your country.

Can I use it for more than one business?

The kit is licensed for use within the business that buys it. If you run more than one business, buy one kit for each.

What if it’s not right for me?

You have a 14-day money-back guarantee. Email us at crisiskitssales@gmail.com within 14 days of buying and we’ll give you a full refund, no questions asked. See our Refund Policy.

Is this legal or insurance advice?

No. The kit is practical guidance and templates to help you prepare. It doesn’t replace legal, insurance, or health and safety advice, or any obligations that apply to your sector.

Get ready before the bad day comes.

Ten documents, one day’s work, and a plan your whole team can follow.

Buy the kit for €49

One payment. Instant download. 14-day money-back guarantee.